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Do we underestimate technology’s importance?

What is the role of technology in our lives?

When you hear the word technology, what’s the first thing you usually think of?

For some people, it’s their mobile phone that they use to access social media. For others, it’s the fax machine in their office that makes handling paperwork much more convenient. Regardless of what comes to your mind, there’s no doubt technology plays a major role for everyone. Not just in our personal lives, but in the workplace as well.

Do we often underestimate technology’s importance? Even more so, do businesses normally take it for granted? You might think it’s obvious, you may think you know the ins and outs of your devices, but here is why technology’s important for your business.

Helps To Beat The Competition

If nothing else, technology is important for helping you keep up with your competitors. That is, depending on what devices you’re using anyway. For example, let’s say you have some competitors on social media. They’re very successful, and are making better progress in keeping up with their customers than you. Perhaps one of the keys to their success, is a mobile device. After all, it allows you to interact with your customers and access your social media outlet whenever. Overall, matching up with your competition is one way technology is important for your organization.

Increase your productivity

Technology allows businesses to speed up production processes. You can analyse how your staff are spending their time and introduce processes to make your systems more efficient.

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Innovates Your Business

Another reason technology’s crucial to the workplace, is because it helps to innovate your business. After all, with devices always being upgraded and improved over the years, why not use it as an opportunity to further improve your own business efficiency?

Business Growth

Technology is helping businesses grow at a much faster rate than when technology was not available. From automated communication /ChatBots/ to automated marketing, technology plays a big role in helping a business grow. They help in boosting sales and generating more revenue. Some of the technology trends that are buzzing these days are Blockchain, Internet of things etc.

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Technology simplifies communication, IT is key for effective internal and external communications.

  • Internal communication means communication conducted within a business or different parts of a business. For IT professionals, this means keeping up with the technology used for email, internal newsletters, or company-wide digital project platforms.
  • External communication includes a company’s communication with customers, potential customers, investors, and the general public. For IT professionals, this means keeping up with email, social media, online newsletters, and other platforms.

There are infinite reasons why technology is important in business. Whether we like it or not, the role of technology in business is expanding and will only keep growing in the future.

In the modern day, it is impossible to avoid technology, so we should not underestimate the importance and the impact in our lives and work.

By Tomislav Micevski

iTi – IT INNOVATIONS LTD was established in 2016 by an idealist and a dreamer who believes that through his deeds and actions, he can change the world and the way we function.


iTi consists of a young, but mature team of people who are not only idealists and dreamers, but are also well-established professionals in their fields of expertise.


Our company provides services in several spheres of the IT world:










These spheres have been selected not because of their demand on the market and their profitability (frankly, basically every company has started providing these services, with the sole difference that they classify themselves as marketing agencies), but also because of the possibility to combine art and technology, since we strive towards creating beautiful products.


This is what makes us different from the rest. Besides being a team of idealists and dreamers, we are artists and technicians.


Our mission is to fill the world with beautiful and creative solutions which will facilitate and simplify people's work.

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