Digital Nomads & Modern Society IBA Blog

Social Media Is Turning Us Into A Fake Generation

Do we really care?

The problem social media platforms have given us is we hide behind screens, allowing others to judge us for the lives we want them to think we have, the lives we portray online.

Social media should be a way to share with your friends how you live, without fear of judgment.

Why can’t we put up selfies with wet hair? Maybe it’s also because we want people to think we’re secure, when in reality, we might not be.

The way that men and women look in the media creates an unrealistic image of what we think we should look like. The problem is that only around 5 percent of society looks like the images that are portrayed in the media. That leaves anyone from the 95 percent that suffers from low self-esteem and low confidence feeling like they don’t measure up. The media provides us with the men and women that we compare our bodies with. Are we tall enough? Thin enough? Is our hair the right length, color, and style? The questions go on and on.

As a society, we place too much emphasis on our appearance.

fake generation 1

Are we really presenting who we are or are we presenting a hyper-idealistic version of ourselves?

It has been argued that the social media effect creates a false sense of self and self-esteem through the use of likes, fans, comments, posts, etc. For many social media users, it is an esteem booster, which explains why so many people spend so much time on social media. It provides many individuals with a false sense of self and an inflated sense of who they really are.

If others can look at our photos positively and think we have great lives, then maybe we can too.

We don’t want our friends to think we’re lonely, so we post photos that show how much fun we can have. We don’t want anyone to know we eat a lot, so we post photos of artsy salads.

Social media skews our perception of reality. Being face-to-face with someone is suddenly a change from viewing him or her through a screen.

It’s different, and we’re faced with the shock of good old-fashioned communication.

fake generation 2

Do we really care?

You probably become skeptical at the thought of 110 people coming over to your home to let you know they did, indeed, love the new photo of you.

If you filter out who you know is fake, kudos to you. To a lot of social media users, it’s easier to be accommodating and sweet through an app.

Most of us don’t have perfect lives. So why say otherwise online?

Author: Тomislav Micevski, Founder & CEO IT Innovations


By Tomislav Micevski

iTi – IT INNOVATIONS LTD was established in 2016 by an idealist and a dreamer who believes that through his deeds and actions, he can change the world and the way we function.


iTi consists of a young, but mature team of people who are not only idealists and dreamers, but are also well-established professionals in their fields of expertise.


Our company provides services in several spheres of the IT world:










These spheres have been selected not because of their demand on the market and their profitability (frankly, basically every company has started providing these services, with the sole difference that they classify themselves as marketing agencies), but also because of the possibility to combine art and technology, since we strive towards creating beautiful products.


This is what makes us different from the rest. Besides being a team of idealists and dreamers, we are artists and technicians.


Our mission is to fill the world with beautiful and creative solutions which will facilitate and simplify people's work.

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